Engaged to establish a marketing function and build a lead generation engine to feed leads into sales territory heads in the UK, North America, Australia and Germany.
- Developed propositions for strategic market segments.
- Produced a Business Case to support a strategic marketing strategy for Urgent Technology FM Maintenance Platform across Europe, North America and Australasia
- Re-branded the Urgent Technology business and re-launched website www.urgtech.com
- Built global database of Maintenance, Finance and Assets management contacts
- Rolled out campaigns with territory leads in the UK, North America, Australia and Germany
- Employed UK based PR lead and telemarketer to follow through campaigns
Urgent Technology employs over 50 staff across 4 countries.