Engaged to develop a clear articulation of the business proposition for a new service line and translate this into a consistent set of collateral and go to market strategy.

• Delivered and articulated a value proposition for the new service line
• Developed content for website and client collateral
• Designed a briefing pack for presentation and distribution to MC’s
• Built ‘go to market’ strategy and key networking event for sponsors
• Built database of target clients companies and contacts.

PA Consulting Group employs over 2500 staff across 16 countries.