Engaged by the Board at CITI to transform their market position from a relativity unknown niche consultancy to a highly respected thought-leader in their industry. 

• Engaged company in the rebrand, explored values and redefined propositions to market. Including a complete overhaul of website, marketing materials, exhibition stands, client documentation and templates and training materials. Produced brand guidelines, standards and templates. Rolled out a best practice approach to producing client proposals and responding to ITTs.
• Brought CITI’s client centres for excellence networking club to the attention of C-Level directors leading business change by refocusing meeting topics from technical issues to board level priorities.
• Led marketing and new business development through a core team and through engagement with the consulting team.
• Recruited and coached new business managers. Managed and engaged in Consultant recruitment campaigns.
• Developed relationships with a large network of clients who are responsible for leading business change and professionalising project and programme communities in UK Gov and FTSE 500 companies.

CITI employs over 50 staff in the UK and delivers consultancy and training world-wide.